SVKM NMIMS University
SDL
 
 
 
Diploma in Marketing Management (DMM)
This programmes covers various aspects related to Marketing. People working in the sales Departments of Companies or those seeking career in Marketing will benefit from the broad theory and practical base this programme provides.  It will prove especially useful for enterprenuers seeking to launching new products or revamp existing products in the market.

Programmes Structure of DMM

Semester I

  1. Management Functions and Behaviour
  2. Management of Human Resources
  3. Economic and Social Environment
  4. Corporate Social Responsibility
  5. Information Systems for Managers

Semester II

  1. Consumer Behaviour
  2. Marketing for Managers
  3. Sales Management
  4. Management of Machines and Materials
  5. Strategic Management