SVKM NMIMS University
SDL
 
 
 
Post Graduate Diploma in Marketing Management (PGDMM)
This prestigious professional course aims at preparing students for the senior level management position.  The programme is for current and future sales and marketing specialists.  The courses provide tool and techniques to develop innovative approaches to marketing management.  It is an excellent blend of theory and practice and uses contact lectures, case study method, intensive reading, to develop integrated learning

Programmes Structure of PGDMM

Semester I

  1. Management Functions and Behaviour
  2. Management of Human Resources
  3. Economic and Social Environment
  4. Corporate Social Responsibility
  5. Information Systems for Managers

Semester II

  1. Consumer Behaviour
  2. Marketing for Managers
  3. Sales Management
  4. Management of Machines and Materials
  5. Strategic Management

Semester III

  1. Marketing Research

  2. Quantitative Analysis for Managerial Applications

  3. Product Management

  4. International Marketing

  5. Advanced Strategic Management

Semester IV

  1. Marketing of Services
  2. Management of Marketing Communication and Advertising
  3. Rural Marketing
  4. Project (2Credits)